Therapy Bro Summer: Why More Men Are Choosing Therapy in 2025
What is Therapy Bro Summer?
In 2025, the term "Therapy Bro Summer" started trending to describe a powerful cultural shift: more men than ever are choosing to go to therapy. Instead of seeing therapy as a weakness, men are embracing it as a sign of emotional intelligence, strength, and growth. This isn’t just about self-improvement—it’s about challenging stereotypes and building healthier relationships with themselves and others.
According to a recent survey, 55% of Gen Z women said they would not date a man unwilling to go to therapy (New York Post). Therapy is now considered a major “green flag”—a sign of maturity and emotional availability.
What is a “green flag”?
A green flag is a positive sign or quality that suggests something (or someone) is healthy, safe, or worth pursuing—often used in dating, relationships, or workplaces to point out strengths instead of only warning signs.
The term comes from the metaphor of traffic lights and signals:
A red flag = stop, danger, warning.
A green flag = go, safe, encouraging.
Why Are More Men Going to Therapy?
For generations, men were often taught to “tough it out” and hide their emotions. But younger generations are rewriting this narrative.
Today, men are seeking therapy to:
Heal from past trauma
Navigate life transitions like career changes or breakups
Improve communication in relationships
Reduce stress, anxiety, or depression
Build stronger emotional resilience
Public figures are also helping break down stigma. Olympic swimmer Michael Phelps and countless athletes, actors, and influencers have spoken openly about their mental health struggles, making it easier for everyday men to follow suit.
Men’s Mental Health in Canada
In Canada, mental health challenges are widespread.
According to the Mental Health Commission of Canada, about 1 in 5 Canadians will experience a mental health problem in any given year. Yet, men are still less likely to seek professional help than women.
The rise of Therapy Bro Summer signals a hopeful shift toward more men reaching out for support. For men in Ontario, accessing therapy can mean connecting with approaches that feel safe, nonjudgmental, and culturally sensitive.
At Access Therapy, our team works from an anti-oppressive and equity-focused lens, ensuring that men can explore their struggles without shame. Our Clinical Lead is a male therapist and we’ve built our practice with a keen interest in supporting men and the quiet struggles that so many of them face.
Why Therapy is the New Green Flag
Dating apps and social media have played a surprising role in Therapy Bro Summer.
Emotional literacy is becoming more attractive than outdated “tough guy” stereotypes. As one mental health blogger put it: “The strongest thing a man can do is ask for help when he needs it.”
Therapy is teaching men that vulnerability isn’t weakness—it’s courage. It’s also improving relationships: men who engage in therapy often report better communication, healthier conflict resolution, and stronger emotional connection with partners, friends, and family.
How Therapy for Men Works
Therapy for men doesn’t look one way.
Some men prefer a structured, goal-focused approach like Cognitive Behavioural Therapy (CBT), while others are drawn to more holistic methods such as somatic therapy or narrative therapy.
What matters most is finding a therapist who understands and respects your lived experience. At Access Therapy in Hamilton, Ontario, our therapists meet men where they are. We work collaboratively, honouring each client’s story while supporting them to build resilience and healing at their own pace.
How to Start Therapy in Hamilton, Ontario
If you’ve been curious about therapy—or if Therapy Bro Summer has inspired you—it may be the perfect time to reach out.
Starting therapy is simple:
Book a consultation – Many clinics, including ours, offer free meet-and-greet sessions.
Choose your fit – You’ll be matched with a therapist who suits your goals and personality.
Set your pace – Therapy doesn’t have to be a lifelong commitment.
Some men benefit from short-term work, while others enjoy ongoing support.
Final Thoughts: Emotional Courage is Contagious
Therapy Bro Summer isn’t just a trend—it’s a cultural shift toward healthier, more compassionate masculinity. When men choose therapy, they give themselves permission to heal, grow, and connect more deeply. That courage also ripples out to families, partners, and communities.
If you’re ready to take a step toward your own Therapy Bro Summer, Access Therapy in Hamilton, Ontario is here to support you with in-person or virtual sessions across the province. Book a consultation today and see how therapy can help you write your next chapter.
